John Thomas 
Royal Enfield has introduced a groundbreaking initiative in the motorcycle industry, unveiling the Assured Buyback Program in partnership with OTO Capital.
The Assured Buyback Program by OTO Capital offers an exceptionally hassle-free experience for consumers, aiming to enhance accessibility and simplify the process of upgrading to Royal Enfield motorcycles. This pioneering program provides customers with the flexibility of choosing tenures ranging from 1 to 3 years, significantly lower Equated Monthly Installments (EMIs), a guaranteed buyback value of up to 77% depending on the chosen tenure, and the added benefit of a cashback incentive upon tenure completion. It’s a groundbreaking endeavor in the industry.
Upon the conclusion of the Assured Buyback tenure, customers are presented with various choices. They can opt to trade in their motorcycle for a brand-new Royal Enfield, retain their current motorcycle, or return it. The primary advantage for customers lies in the combination of reduced monthly EMIs and the assurance of a guaranteed buyback value for their Royal Enfield motorcycle.
Initially, this program will be accessible at dealerships in 12 cities, including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai, with plans for expansion into additional cities in the near future.
B Govindarajan, CEO of Royal Enfield, emphasized the company’s unwavering commitment to its customers. He stated, “At Royal Enfield, we always prioritize the customer. From the early stages of motorcycle concept and development to the design of in-store and in-use consumer experiences, we continually strive to create what consumers desire. The Assured Buyback Program underscores our dedication to making motorcycle ownership more seamless, accessible, and enjoyable for potential riders.”
He further noted, “Offering an innovative, first-of-its-kind solution, this program is conceived as a promise to consumers for complete peace of mind, enabling them to fully savor a genuine motorcycling experience with Royal Enfield.”
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