John Thomas 
The iPhone 15 has generated both admiration and criticism in nearly equal measure. While it boasts excellent build quality and hardware that meets high expectations, it’s not without its issues that can overshadow its premium feel. Notably, in China, Apple faces challenges, especially with the rise of Huawei, and the government’s ban on Apple devices sends a clear message to the Chinese population. However, Apple is experiencing strong sales in its home country, the United States. Recent reports reveal that the iPhone is dominating the U.S. market, with 87% of young and older consumers choosing Apple’s device.
The United States has long been Apple’s stronghold, but the question arises: at what cost to other smartphone brands? Investment firm Piper Sandler conducted a survey that provides impressive data for Apple.
Apple’s Dominance in the U.S. Smartphone Market
The reality in the United States is clear, especially among teenagers. Since 2013, Apple’s iPhone has gone from 55% to an impressive 87% market interest, a remarkable 32% increase in a decade. Furthermore, the data also shows that an overwhelming 88% plan to choose an iPhone for their next smartphone, emphasizing brand loyalty and user intentions.
This leaves only a 12% potential market share for other brands, which, even though relatively small, still amounts to nearly 332 million people in the country. Thus, Apple continues to assert its dominance, maintaining a strong grip on its home market with each new generation it releases.
Apple Watch, Apple Music, and iCloud
Apple’s impact extends beyond the iPhone. Among teenagers, Apple Watch enjoys growing popularity and is viewed more favorably than other brands like Cartier, Rolex, Casio, or Garmin. Survey data indicates that the number of teenagers with an Apple Watch increased from 31% to 34%, affirming Apple’s leadership in this competitive sector.
Regarding music streaming services, Apple Music lags behind Spotify, with 30% of teenagers using Apple’s service compared to 46% for Spotify. Together, they dominate the market, leaving other platforms with a smaller share.
As for iCloud, its usage has grown, with 37% of users employing the service in the second half of 2023, and an additional 17% showing interest in subscribing in the next six months.
This survey, which collected data from 9,192 adolescents with an average age of 15.7 years, underscores the strong brand loyalty Apple enjoys in its home territory and sets a promising outlook for the company’s future in the United States.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Dive Digest journalist was involved in the writing and production of this article.